Avoid these 6 common branding mistakes—and unleash your full potential.

This workbook highlights that there are concrete steps you can take to
avoid these common pitfalls in the future—and recover from any
previous missteps.
By giving you a framework to think deeply about your audience and brand
identity, this workbook will help improve the way your team creates
and implements brand strategy. These exercises will help you vault over
common tripwires and unleash your digital brand’s full potential.

• Forgetting to differentiate your brand
• Adopting the wrong trends
• Not understanding your audience
• Undermining your own brand
• Putting your stakeholders before your audience
• Setting unrealistic goals engagement

Download this workbook