Affiliate Ad Hijacking
Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for conversions that the brand would have captured directly. There are some affiliates that seek exclusive permission to run campaigns on behalf of their partner brands and that would not be considered “ad hijacking” if the brand authorizes this type of arrangement.
24 September 2020